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Interactive: Twelve ideas for 2012

. In the US, brands such as Starbucks, with its 'create jobs for USA' recruitment programme, have ...

Fairtrade Foundation switches Fortnight focus for year-round activity

consumer participation page on Facebook. Ben Jerry's and Starbucks, both of which had secured Fairtrade ...

Helen Edwards on Branding: Being patient with choice

a double-edged sword. While it might be flattering to have 87,000 Starbucks options for your ...

The best brands of 2010: choose your winner

better' campaign it mounted a direct challenge to Starbucks; its first TV ad, launched last month ...

Caught up in politics

's biggest brands, such as Starbucks, which co-sponsored a fringe event with The New Statesman called 'Big ...

Editor's Comment: PM's big invitation to brands

, are already active in grass-roots schemes. Last month, for example, Starbucks launched 'Realising ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

When Howard Schultz, the founder and former CEO of Starbucks, returned to a hands-on role at the ...

Digital's future is in the past

welcomed the new platforms with wide-open arms. Starbucks has well over five million fans on Facebook ...

Helen Edwards on Branding: Revise your social skills

Dunkin Donuts has 80% fewer Facebook and Twitter followers than Starbucks, but its fans are 35% more ...

Profile: Sam Barratt, director of media, 1Goal

with the BBC, and managed to block Starbucks from buying Ethiopia's coffee patents. In his previous ten ...

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