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News brief: Sugar Puffs invests in campaign

Sugar Puffs is investing £3.5m in an autumn TV, in-store and digital campaign for its Honey Waffles

Sugar Puffs awards TV brief to Bray Leino

Sugar Puffs has hired Bray Leino as its creative shop as it plots its return to TV in September...The ads will be Sugar Puffs' first TV activity since it was acquired by Big Bear last year. They ...

News brief: Sugar Puffs becomes sponsor of Wildlife Garden

Sugar Puffs has become a sponsor of the Natural History Museum's Wildlife Garden as part of its

Campaigns: Experiential - Sugar Puffs revives Honey Monster for latest initiative

Food marketer Big Bear is resurrecting promotional icon the Sugar Puffs Honey Monster in a move to..."When the brand was bought from PepsiCo last year we considered changing the name from Sugar Puffs ...

Sugar Puffs Revives Honey Monster for Latest Initiative

Food marketer Big Bear is resurrecting promotional icon the Sugar Puffs Honey Monster in a move to...When the brand was bought from PepsiCo last year we considered changing the name from Sugar Puffs ...

Adland's lost property

Monster for Sugar Puffs, the Smash Martians, the Direct Line red telephone - continue to be used by ...

Ex-Hovis chief to lead Sugar Puffs

to spearhead the relaunch of Sugar Puffs....brand consultancy called One Big Leap. Sugar Puffs is due to relaunch next year. It was acquired ...

Smash Martians named top food ad in BBC Good Food poll

Pollitt, now DDB. Webster was also behind the Sugar Puffs Honey Monster. The ad starred a family of ...

Sugar Puffs in ad agency search

Sugar Puffs is seeking an agency to handle an ad campaign worth £2m-£3m next year....The activity follows last week's sale of PepsiCo's Sugar Puffs and Harvest Cereal Bar brands to ...

Fresh proposal for junk food ad restrictions considered

Scooby Doo, would be banned from ads, while brand icons such as the Sugar Puffs Honey Monster or the ...

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