Public View - Did the public welcome the return of the Honey Monster for Sugar Puffs?
20 Sep 2010
The public enjoyed the humour of the latest ad for a new cereal from Honey Monster Foods and thought it would appeal to children and families alike.
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Jobs | Agency Showcase | Ad creativeHoney Monster owner Raisio shortlists agencies for consumer account
08 Feb 2012 | by John Owens
The company behind Sugar Puffs cereal is holding a pitch for a consumer account....Raisio, which took on the Honey Monster brand behind Sugar Puffs early last year, is holding a ...
RKCR/Y&R and Arena BLM win Honey Monster Foods briefs
04 Mar 2010 | by Matt Williams
LONDON - Honey Monster Foods, the division of the Big Bear Group that owns Sugar Puffs and Honey...Sugar Puffs. The ad saw the return of the brand icon for the first time in five years, and came under ...
Honey Monster Foods on the hunt for creative and media shops
16 Dec 2009 | by Kate Nettleton
LONDON - Honey Monster Foods, the division of the Big Bear Group that owns Sugar Puffs and Puffed
Sugar Puffs' Honey Monster character given his own radio show
21 Oct 2009 | by Amy Golding
LONDON - Honey Monster Foods has teamed up with Sony's Fun Kids radio station to launch a daily radio slot for the company's eponymous breakfast-cereal character.
Kellogg's takes top spot from Coca-Cola as August's top POS brand
16 Sep 2009 | by James Quilter
have disappeared from the top 10 altogether. Other brands to drop out include Sugar Puffs and ...
Marketers enlist Mr T, Wombles, Paddington Bear and Mr Men for nostalgia campaigns
15 Apr 2008 | by Rhymer Rigby
. Nonetheless, the use of nostalgia is no guarantee of success. While Sugar Puffs, for example, is in the ...
Sector Insight: Breakfast cereals - Rising to the occasion
01 Apr 2008 | by Jane Bainbridge
22.4 2 -8.5 14 Sugar Puffs 19.5 2 20.4 2 -4.4 15 ...
Sugar Puffs ad accused of ripping off The Mighty Boosh
19 Mar 2008 | by Nikki Sandison
LONDON - Sugar Puffs has been accused of ripping off television show 'The Mighty Boosh' in its..., which has become a trademark of the Mighty Boosh series, featuring in every episode. The Sugar Puffs ...
Editorial: Brands will struggle to relive past glories
14 Mar 2008
He was a very successful international icon for Sugar Puffs for many years, but that was when ...
