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Think BR: The social loyalty revolution

09 May 2012 | by Tom Huxtable

models. Supermarkets and, in particular, airlines, have been well ahead of the game in terms of ...

Healthy snack brand Bear launches debut campaign

13 Apr 2012 | by John Reynolds

. Bear Yo Yos are sold in Tesco, Sainsbury's, Asda and other supermarkets. Follow John Reynolds on ...

Morrisons to launch first supermarket magazine iPad app

09 Mar 2012 | by Matthew Chapman

than recipes. Several supermarkets have iPhone apps, but are yet to fully exploit the iPad's larger ...

Brand barometer: Supermarkets, which one is most prominent online?

24 Feb 2012 | by Gemma Charles

Tesco has the highest share of voice while 20% of conversations about supermarkets concern the

Helen Edwards: The fundamental flaw at the heart of Groupon's business model

22 Feb 2012 | by Helen Edwards, PPA Business columnist of the year

supermarkets with smartphone apps to compare prices, boast that they make all their major purchases in sales ...

Supermarkets court brand advocates via social media

15 Feb 2012 | by Matthew Chapman

Supermarkets are courting social media commentators as independent brand advocates in order to...new stores and developments at Morrisons. While he tweets about all the supermarkets, he is a ...

Supermarket sweep for in-store Wi-Fi

03 Feb 2012 | by Matthew Chapman

All the big four supermarkets are now trialling Wi-Fi for customers in their stores.

Sir Stuart Rose: I'm going mobile

23 Dec 2011 | by Andrew McCormick

, Sainsbury's was king of the supermarkets, but supermarkets are different now to how they were then. In those ...

Digital report: Ecommerce - The great ecommerce opportunity

11 Nov 2011 | by Adam Woods

. 'When supermarkets came online, you went up and down a virtual aisle, which was ridiculous,' says ...

Consumers use technology to filter relationships with brands, says report

01 Sep 2011 | by Staff

said they were in the driving seat. Meanwhile, marketers assumed the same figure, 55%, for supermarkets ...

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