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Having an older subscriber base can save Reader's Digest, Time and Newsweek

. Supermarkets have provided the perfect example of how new revenue streams can be built. They created mega ...

Recession, risk-taking, recovery: experts predict the year ahead for DM

supermarkets falling over each other to demonstrate their support for the local community. Even banks are at it ...

Sainsbury’s tries to seduce customers with ‘Spend and Save’ mailing

last week that the major supermarkets have increased spending during the six months to October. Asda ...

Jacobs Coffee - Kraft makes instant contact

samples of coffee in supermarkets and to people as they travel home, but you can never guarantee they will ...

TUPE staff transfers can confuse

supermarkets. However, we have received a letter from the competitor that we've displaced telling us that the

The Knowledge

CHANNEL WATCH Retailers including supermarkets and specialist players such as DFS and Currys ...

Data Academy: Consent matters just as much as data protection

take for granted supermarkets that sell financial services and an army that uses DRTV and interactive ...

Case Study: Waitrose - Fish and wine expertise in focus

up images of fluffy bunnies and chocolate eggs. It's also a key period for supermarkets as many ...

Mail Watch: The monthly analysis of UK mailing spend

Specsavers Optical Group: 0.08m Sainsburys Supermarkets: 0.07m Bon Prix: 0.06m TRAVEL SPEND AUGUST ...

Asda - A communication balancing act

this, supermarkets are branching out into homeware and electricals to take a greater share of the ...

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