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Instore Index Analysis - value is still king

supermarkets it has devoted a lot of space to trick or treating although with the proximity of the festive ...

The Instore Index: Pampers replaces Kellogg's as the top brand in Asda, Tesco, Sainsbury's and Morrisons

visits a number of the big four supermarkets awarding points to brands for brand positioning and type ...

Comment - Advertising hot air

- currently proudly advertising its new bottle via a neck-collar in supermarkets. The stuff inside looks as ...

In-store Index analysis. Are promotions being promoted in-store?

different in the other three supermarkets. But what of the promotions we know are going on at the moment ...

The Instore Index: Kellogg's is top brand in Asda, Sainsbury's, Tesco and Morrisons

visits a number of big four supermarkets awarding points to brands for the positioning and type of ...

Analysis - has Iceland changed the way we shop?

LONDON - Step into any of the big four supermarkets and you are likely to be assailed by £1, £2 and...are receiving the most POS coverage in the 'big four' supermarkets. All four, especially Asda and ...

Kellogg's takes top spot from Coca-Cola as August's top POS brand

randomly visits the 'big four' supermarkets, awarding points for positioning and the type of POS found on ...

P&I and Retail Why launch in-store POS league for top four grocers

monthly in-store league detailing what brands are receiving the most coverage in the big four supermarkets....such as pallets, gondola ends and two random stores from each of the top four supermarkets have been ...

Cadbury's Trident Beyonce campaign is the promotion best supported in-store

the other three supermarkets. While Morrisons tended to place more emphasis on pricing POS than the ...

Promotions becoming more popular among the wealthy

mainstream brands 15% of AB consumers are shopping at discount supermarkets Read here for more. ...

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