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On The Agenda: PM calls for action on alcohol abuse

Prime Minister David Cameron has called for the drinks industry, bars and supermarkets in England

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent...with Wm Morrison Supermarkets plc or indeed any other entity'. Other supermarkets must ensure that ...

Helen Edwards: The fundamental flaw at the heart of Groupon's business model

supermarkets with smartphone apps to compare prices, boast that they make all their major purchases in sales ...

The moments that matter

By using data intelligently, supermarkets can make the most of the moments that matter to their...As a regular fixture in most customers lives, supermarkets have many opportunities to delight ...

Why should supermarkets be on the media plan?

Supermarkets are performing well despite the tough financial climate, and they can give brands a...MARK BUCKNELL - DIRECTOR OF PRODUCT STRATEGY, JCDECAUX Why are supermarkets continuing to ...

Supermarkets court brand advocates via social media

Supermarkets are courting social media commentators as independent brand advocates in order to...new stores and developments at Morrisons. While he tweets about all the supermarkets, he is a ...

The Collective appoints Holler to UK digital account

available in supermarkets including Sainsbury s and Waitrose and from Ocado. Harvey said: "Holler came ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

main supermarkets. Part of the appeal of a brand that is absent from tv screens is a sense of ...

Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch

, followed by a wider rollout in other supermarkets. It is unclear what level of marketing support ...

Supermarket sweep for in-store Wi-Fi

All the big four supermarkets are now trialling Wi-Fi for customers in their stores.

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