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Whole Foods makes marketing move with animal-friendly labels

consumer focus groups and found that shoppers expect supermarkets to work with suppliers to ensure humane ...

Formula to help Newcastle step up outreach for beer

has had great success in supermarkets, but is less popular in bars in the US, despite its success in ...

CORPORATE CASE STUDY: Chock full o'Nuts emphasizing its Big Apple flavor

. But in ensuing years, although it continued to sell strongly in supermarkets (today it remains the top ...

CAMPAIGNS: Soy milk heads to Hollywood to help shed yucky image

high-profile nutrition experts. Since Silk already had a place in the refrigerator section of supermarkets ...

ANALYSIS: Health is taboo in feeding information on organics

Wild Oats and Whole Foods, but increasingly mainline supermarkets also carry organics. Acirca has ...

CAMPAIGNS: Product Launch - Nothing's vanilla about Coke effort

Vanilla Coke, it was the top-selling 20-ounce soft drink in supermarkets and drug stores across the ...

Organic claim gives Dole bananas consumer appeal

director of communications. The stories have generated calls from mainstream supermarkets interested in ...

MARKET FOCUS FOOD & BEVERAGE: The days when food PR meant simply product mentions in newspaers are over - John Frank finds today’s game is about connecting with consumer lifestyles

acquisition of Nabisco), trying to achieve economies of scale and more clout with the supermarkets that ...

MARKET FOCUS AGRICULTURE: PR serves up organic food - Organic food, once a hippie domain, is now a dollars 6-billion industry, and the food giants have noticed. As John Frank discovers, PR plays a big role in that growth

develop a distribution network among mainstream supermarkets. Then McCarthy can turn his PR efforts ...

Veggie food supplier tabs FH to reposition one brand

. Morningstar is among the leading meat-alternative producers in US supermarkets, and its products include ...

 

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