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Whole Foods makes marketing move with animal-friendly labels

consumer focus groups and found that shoppers expect supermarkets to work with suppliers to ensure humane ...

CMAB uses artisan members to get national acclaim

even at big-box supermarkets. California has not always been so blessed. For many, cheese was ...

Surveys verify impact of trust-building initiatives

job. Supermarkets top the rankings list, followed by airlines. Also released last week was the ...

Integrated Marketing: Integration in store

Foundation, which was launching a parallel tour through supermarkets across the country. "Is it PR, a ...

Corporate Case Study: Fleming flies in the face of fallout from big client's strife

grocery wholesaler serving independent supermarkets and regional chains. Over the years, Fleming acquired ...

Greenpeace to attack stores selling modified foods

with a coalition of 14 other groups. The organization wants all US supermarkets to stop selling items ...

MARKET FOCUS AGRICULTURE: PR serves up organic food - Organic food, once a hippie domain, is now a dollars 6-billion industry, and the food giants have noticed. As John Frank discovers, PR plays a big role in that growth

develop a distribution network among mainstream supermarkets. Then McCarthy can turn his PR efforts ...

CAMPAIGNS

As a result of Reister-Robb s networking efforts, 86 Bashas Supermarkets, 26 Osco/Savon drug ...

 

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