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Coke, Tesco, Kraft sign up to calorie reduction pledge

The big four supermarkets and a raft of major food companies have signed up to the Department of

Starbucks to open 200 drive-thru stores

coffee by agreeing licences to sell it on trains, planes and in supermarkets and workplaces. In 2010 ...

Seabrook Crisps to launch bread crisps in Morrisons

year in other supermarkets. The breaded crisps are available in four variants: Farmer Fred's Cheddar ...

Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum

providers, such as restaurants, in-company catering and supermarkets. The reasons why people eat too much ...

Biggest Brands: Top 100 advertisers 2011

supermarkets are absolutely their lifeblood. At the beginning of 2010, when cars and banks had dropped out, the ...

Sainsbury's mulls rollout of sandwich store format to 200 sites

for the major supermarkets with Morrisons and Asda also considering smaller format stores ...

KFC 'fresh' by Bartle Bogle Hegarty

cent British, and from the same suppliers as the leading supermarkets. ...

OFT threatens fines for 'misleading' pricing

on its website. Other sectors that might come under the OFT's scrutiny include supermarkets ...

Helen Edwards on Branding: A new consumer champion

keeps users on higher tariffs. Supermarkets put the milk and eggs at the back of the store, to force ...

Helen Edwards on Branding: The challenge of the dual

be caught if wrapped in that mesh sacking you get in supermarkets, so two or more messages can be ...

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