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How to... appeal to consumers' inner desires

Johnson s Baby Powder s distinctive smell, Frosties iconic tiger or T-Mobile s shocking pink. In these ...

News Focus: Corrections

Solutions should have been listed as the supplier highly commended for the T-Mobile Euro 2004 direct mail

Case Study - O2 Online

As it becomes ever-easier for consumers to switch mobile operators, the race to halt churn gets...is little separating the UK's top three providers: T-Mobile, the largest, has 13.8 million customers ...

Software guide - Business Intelligence

Vendor: Business Objects Current users: The AA, British Airways, Centrica, PepsiCo, T-Mobile Features ...

MOVERS & SHAKERS: Agencies - FDS Field Marketing

manager on the T-Mobile account. He was previously at The Bluewater Agency.

EDITORIAL: Dawn of Data Clinic

end-user for his advice on Data Clinic: T-Mobile's head of database marketing, John Belchamber. It was John ...

 

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