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Vodafone plots 50 interactive store openings

Earlier this year, T-Mobile and O2 announced that they were expanding the digital and interactive ...

T-Mobile teams up with Bauer for online promotions

LONDON - T-Mobile has teamed up with Bauer magazine brands, Heat, Zoo and More to promote its new...The titles will run ads directing readers to the Stretchit website, where T-Mobile customers ...

Digital: The wide world of widgets

consumers. As part of this, a growing line-up of advertisers, including Adidas, Coca-Cola and T-Mobile, are ...

Licensing: Singing a brand's praises

The O2 venue; Virgin Mobile has the V Festival; T-Mobile has its street gigs and Transmission TV ...

O2 offers recharge units and moots free internet

competitors T-Mobile and 3. Footfall has been low at most mobile shops despite being set up principally to ...

T-Mobile splits with Iris after roster review

LONDON - T-Mobile has parted company with its in-store agency, Iris, after a review of the telecoms...The split with Iris follows a pitch against three other agencies (P I Nov/Dec) for T-Mobile s ...

T-Mobile revisits multimedia task

LONDON - T-Mobile is reviewing its in-store multimedia account across all 255 of its UK stores....incumbent Iris. T-Mobile upgraded its in-store multimedia strategy in June with the rollout of interactive ...

Market Survey: Experiential - Going Live

provided by T-Mobile, a receptionist and a cafe. Visitors could book the space via an online system through ...

In-store marketing: Shop talk - Success is picking best promotional formation

on a great incentive regardless of an explicit product tie-in, such as T-Mobile at Phones4U outlets ...

Live Issue: Intermediaries - Does a three-way pact pay dividends?

2005 1,500 to £5,000 this year, incl. depending on service SCA and T-Mobile ...

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