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Tembulkar quits TBWA\S’pore for job at Publicis US

21 Oct 2005 | by By Amy White

director. His remit will include the T-Mobile, Washington Lottery, Dish TV and Real Networks accounts, as ...

One-to-one Marketing: Comment - Customers want to talk to real people on mobile channels

10 Sep 2004 | by Thomas Meyer, regional director of Wunderman Mobile

Most advertisers are not yet seriously considering the mobile medium....relevant media. A successful mobile marketing campaign has to start by articulating a sensible strategy ...

ONE-TO-ONE MARKETING: Comment - Chinese whispers fire up SMS as Sars sweeps the nation

13 Jun 2003 | by Richard Robinson, managing director of Mobile Internet Group in China

the mobile marketing elements of those campaigns. Also, many movie theatres were shut down and ...

ONE-TO-ONE MARKETING: Comment - Chinese whispers fire up SMS as Sars sweeps the nation

13 Jun 2003 | by Richard Robinson, managing director of Mobile Internet Group in China

the mobile marketing elements of those campaigns. Also, many movie theatres were shut down and ...

ONE-TO-ONE MARKETING: Comment - Create a dialogue to exploit China's SMS marketing potential

04 Apr 2003 | by Richard Robinson, managing director of Mobile Internet Group in Beijing

The Middle Kingdom is embracing mobile marketing and it's no wonder why. China has 215 million...game session, creating an 'interactive experience' for each user. A typical mobile campaign in China ...

ONE-TO-ONE MARKETING: Comment - Create a dialogue to exploit China's SMS marketing potential

04 Apr 2003 | by Richard Robinson, managing director of Mobile Internet Group in Beijing

The Middle Kingdom is embracing mobile marketing and it's no wonder why. China has 215 million...game session, creating an 'interactive experience' for each user. A typical mobile campaign in China ...

 

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