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Weighing up Twitter's branded adventure

their brands on Twitter. Kraft, T-Mobile and Walkers (see views from Kraft's Daryl Fielding, Walkers ...

Kerry Foods CMO Phil Chapman on the need for marketers to be more brave

T-Mobile. 'Transforming the brand was the big attraction,' he explains. Having shifted it from 'Euro ...

Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist

Saatchi Saatchi has received three nominations, one for T-Mobile "welcome back" and two for ...

Power 100: 100 to 50

a market where rivals Orange and T-Mobile have been galvanised by their merger. Crook is on her ...

Marketing's Power 100

this platform, according to Nielsen. However, the merger of rivals Orange and T-Mobile means their ...

Biggest brands: Top 100 online advertisers 2010

, and merger candidates T-Mobile and Orange all increased their investment in web- based marketing. In ...

The Work

he works with brands including eBay, Sainsbury's and T-Mobile. "As broadband removes traditional ...

Big brands fail to disclose carbon-emission data

other end of the scale were Brand Emissions Leaders', such as T-Mobile, BMW, British Airways, Abbey and ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

T-Mobile, a move that will make it the largest player in the telecoms sector. And finally, on a personal ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

The planned merger of Orange and T-Mobile faces an uphill battle to convince competition ...

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