Marketing fear: using dread to sell everything from cleaning products to deodorants
18 Aug 2009 | by David Benady
, urging people to pay their TV licence, sparked a public backlash, with consumers declaring the ad ...
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Search results for "TV Licence"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""TV Licence"" again in:
Jobs | Agency Showcase | Ad creativeOn the Campaign Couch ... with JB
02 Apr 2010 | by Jeremy Bullmore
gunboat diplomacy: please buy a TV licence because, if you don't, I'll squirt superglue in your keyhole ...
Media: Double Standards - 'Brand and Ross acted like dicks and got caught'
01 May 2009
time he fills out a cheque to renew his TV licence fee. - Have you ever said anything on air you've ...
TV licence fee communications 'too accusatory' says BBC Trust
31 Mar 2009 | by Daniel Farey-Jones
LONDON - The BBC Trust has called on the BBC management to ensure the tone of licence fee communications is less "accusatory".
The Week: Media news - TV licence fee Tory promise
20 Mar 2009
David Cameron, the Tory leader, has said his party would freeze the BBC licence fee for one year if it were elected to power.
Proximity fired from BBC TV Licensing contract
15 Dec 2008 | by Daniel Farey-Jones
used to persuade people to pay their TV licence. Newspaper columnist and former Sunday Telegraph ...
Brand Health Check: The BBC
18 Nov 2008 | by Jeremy Lee
US imports which many TV licence payers do not think is a constructive use of their money. - Look ...
Media: Chatter
19 Sep 2008
Sands, the editor of the Reader's Digest, on relaunching the magazine "I cancelled my TV licence three ...
BBC Trust seeks views on TV licence ad tactics
08 Sep 2008 | by Paul McNally
campaigns for the TV licence are "appropriate"..... Among the questions the Trust hopes to answer is whether the tone of the TV licence advertising, and the ...
