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Proximity fired from BBC TV Licensing contract

used to persuade people to pay their TV licence. Newspaper columnist and former Sunday Telegraph ...

TV Licensing - 'Unfunny' angle engages students

. A colour TV Licence costs 135 a year, although a fine for not having one can be up to 1,000 ...

Critique: Direct Mail - Colin Nimick, Creative Director, OgilvyOne Worldwide

out to buy a TV licence. The Children's Society (4) grabs your attention straight away with its ...

TV Licensing case study: The student detectors

How do you persuade freshers to buy a TV licence? Proximity London's campaign ensured students...Buying a TV licence is almost a rite of passage. It's not until you flee the nest that you really ...

PRINT AND PRODUCTION: The great outdoors

TV licence ads, for example, had specific postcodes and streets." Litho print, which uses metal ...

Print: The great outdoors

different on each. Recent TV licence ads, for example, had specific postcodes and streets." Litho print ...

MAILINGS: Can Mail fill the age gap? - Britain's youths spend pounds 73m a week, but can direct mail grab their attention long enough to make an impact?

persuade students to get a TV licence." This proves that in-depth psychology of the motivations of the ...

 

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