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Marketing fear: using dread to sell everything from cleaning products to deodorants

, urging people to pay their TV licence, sparked a public backlash, with consumers declaring the ad ...

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

the BBC wasn't worth the cost of his TV licence we've had the same stars reading the same lines in the ...

Briefs

1004 respondents were unhappy with the TV licence s value for money and 44% believe that the BBC ...

RADIOWATCH: The monthly analysis of radio recall in association with emap on air

(-) One 2 One Bartle Bogle Hegarty/Motive 54 4= (3=) TV Licence Evasion TBWA ...

Adwatch winners of 1999

number of British households without a TV licence has fallen from 10% to just 6% - each per cent ...

Briefs

BBC film to promote easy ways to pay for a TV licence. The film launches on BBC 1 this week and will ...

Stop Press

on products. BSkyB this week set out its opposition to moves to raise the TV licence fee for ...

 

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