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Marketing fear: using dread to sell everything from cleaning products to deodorants

, urging people to pay their TV licence, sparked a public backlash, with consumers declaring the ad ...

Royal Mail loses TV Licensing contract to Business Post

. The BBC, the recipient of the TV Licence, began trialling UK Mail s services in October. During this ...

More Th>n in email and SMS reminder offer

, ranging from tax year-end, tax returns and TV licence renewal dates to dentist appointments, birthdays and ...

BBC invites bids for licence-fee collection

The BBC's TV licence collection was handled by Envision, a consortium comprising the Post Office ...

Campaign Direct Awards 2000: Best Use of Direct Mail to Consumers (High Volume)

To encourage TV licence payment by direct debit, OgilvyOne sent a mailshot two and a half months ...

Campaign Direct Awards 2000: Best Use of Outdoor

Head of TV Licensing Marketing Sales: John Pink TV licence evaders in the London area were ...

Ogilvy picks up pounds 50m Clear Money

most could not be named. However, he cited Envision, which handles the collection of the TV licence ...

Budget 2000: Brown’s Budget boosts e-industry - Industry and pensioners have been cheered by the Chancellor’s Budget, but tobacco and alcohol manufacturers will be less than pleased

raised to savings of pounds 6000. From November 1, all citizens over 75 will receive a free TV ...

Briefs

1004 respondents were unhappy with the TV licence s value for money and 44% believe that the BBC ...

RADIOWATCH: It’s boom time for radio advertising - Advertisers are focusing on radio, making it a fast growing medium

Mortimer Whittaker Insurance O Sullivan/MediaCom TMB 52 30 July-1 Aug 99 10 TV ...

 

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