28 Aug 2007 | by Emma Barnett
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LONDON - Retailers are slashing their TV adspend, according to the latest Thinkbox report on the...advertising -- a 28% drop on the same period last year. Morrisons has almost halved its TV adspend in the ...
plan their TV adspend.
The amount UK broadcasters spend on advertising their digital TV services has rocketed over the last 12 months, according to MMS figures.
The TV advertising market is expected to be up by between 2-3 per cent in April, according to media agency sources.
NEW YORK - FMCG giant Reckitt Benckiser is moving $20m (£14m) of its television advertising spend budget online into video ad networks, which represents a twenty fold leap in its digital media spend.
LONDON - Next year's Beijing Olympics will give the global TV advertising market a much needed boost, driving up its share of media to a record-breaking 38.2%.
NEW YORK - Rupert Murdoch said that US TV advertising growth was 'sensational', with volumes much higher than expected as two of the leading newspaper groups in the US said that advertising revenue rose for September, including a 7.1% rise in advertising volume at The Wall Street Journal.
LONDON - Television advertising spend fell below 1999 levels last year, plunging by 11% from the 2000 level to £3.5bn, representing a loss of £425m.
Television's share of UK advertising spend is not expected to recover to the peak levels hit in 1999 within the next four years, according to the latest research from the media planning and buying agency OMD UK. Having hit a high of 43.6 per cent in 1999, TV's share of the total advertising...