MARKETING MIX: PG chimps take a tea break
31 Jan 2002 | by POPPY BRECH
Forget the treatment of Taleban prisoners in Camp X-Ray. What's really been tugging at Mix's heart strings is the fate of the PG Tip chimps, now they've been dropped from the ads. Advertising can be a cruel game and Mix has been busy comparing the chimps' plight to other models deemed by...







