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O2 launches review ahead of customer experience revamp

21 Mar 2012 | by Matthew Chapman

. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ... , clear and trusted" brand as it expands its business beyond telecoms services into other areas ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

will make you say Wowcher today? Profero, Asos marketplace Technology Telecoms ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

18 Jan 2012 | by Simon S Kershaw

. There is only one sale." No more. Banks and even telecoms companies have decided to get in on the act ... of the message? The usual telecoms gobbledegook that reads like the small print of a contract. No attempt ...

BT rolls out messaging tool to increase sales conversions

27 Sep 2011 | by Matthew Chapman

The technology has effectively plugged gaps in the BT customer journey, which was stalling despite leads being generated through extensive marketing efforts pushing the telecoms firm s services. Connect, which was created by Crayon s new Zigzag technology division, enables call centre agents ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

director of Vodafone, Crook looks after the overarching brand strategy for the telecoms company ...

Royal Mail sell-off moves a step closer

13 Jan 2011 | by Daniel Farey-Jones

and telecoms regulator Ofcom, which will be expected to maintain a sustainable and efficient universal postal ...

Tories and Lib Dems lead growth list of direct mail users

01 Nov 2010 | by Noelle McElhatton

and telecoms brands now dominate the upper echelons of the top 100 spenders, as financial service brands ...

Ofcom changes rules on silent calls

07 Oct 2010 | by Daniel Farey-Jones

The telecoms and media regulator believes silent calls are mainly generated by answer machine detection technology that is designed to detect answer machines and thus save outbound call handlers from making a wasted call. When the technology sometimes mistakes a "live" consumer for an answering ...

CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy

06 Oct 2010 | by Simon S Kershaw

of music once it s been pressed into service by, say, a telecoms corporation? Even worse is when ...

John Lewis drops Greenbee brand and focuses on insurance

17 Sep 2010 | by Daniel Farey-Jones

Greenbee was launched in 2006 to offer a range of home-based services, which started with insurance and widened to travel, telecoms and event tickets booking. Justin van Derpant, general manager of the division, said: "What we've found is Greenbee has been very successful, especially in the insurance space ...

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