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Unilever partners with News Corp and Viacom for digital content

for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually ...

Think BR: Advertising for the second-screen

Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ...

Youth and social media

accounts while having a conversation or tweeting while watching their favourite television programme ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

far too much inventory that lacks the supply-and-demand control of offline media such as television ...

Burger King pushes innovation message with first lamb recipe

The fast-food chain will launch a television campaign on 2 April that will push its Lamb Flatbread ...

P&G marketing chief admits it needs to fundamentally shift how it operates

technology "to shift our spending from the more traditional advertising on television to digital and mobile ...

Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast

41,674 Television 176,820 183,681 193,660 203,444 215,298 Radio ...

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

(2001-2003) - Vice-president of marketing and business development, Transit Television Network ...

Adap.tv automates upfront online video ad buying

such as children. Upfront Marketplace bridges the RTB and broadcast television way of doing things ...

Revolution: Mobile World Congress: A delegate's view

to interactions audio codes. These can be embedded in a television, radio or cinema ad, or even ...

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