ITV revamps email marketing to boost traffic and ad revenue
29 Oct 2009 | by Noelle McElhatton
the biggest commercial television network in the UK but has been hit hard by declining advertising ...
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Search results for "Television"
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Jobs | Agency Showcase | Ad creativeCREATIVE STRATEGY - There may be trouble ahead. Yes, I'm looking at you, ITV
30 Nov 2009 | by Simon S Kershaw
this summary of their interim results: "UK television advertising suffered its worst year-on-year ...
BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?
15 Oct 2009 | by Noelle McElhatton
and Orriss. BSkyB's big push these past months has been HD television, via a large integrated ...
BSkyB tops league of direct mail users as overall spend falls nearly 10%
13 Oct 2009 | by Noelle McElhatton
's spend is partly attributed to the firm's marketing push of its HD television service. Mail accounts for ...
Internet now bigger than TV, report says, driven by direct response advertising and e-commerce
30 Sep 2009 | by Noelle McElhatton
television for the first time. The Internet Advertising Bureau (IAB) biannual report , a survey conducted ...
Data rivals Acxiom and Experian join forces to help improve TV ad targeting
19 Aug 2009 | by Noelle McElhatton
using in their direct marketing and online campaigns to television through Visible World's open data ...
Gold trader to be UK's 'biggest direct response advertiser by end of year'
20 Jul 2009 | by Noelle McElhatton
in the UK. It expects to be the UK's largest direct response advertiser across television, radio ...
Twitter, a microsite and Facebook help launch Volkswagen lifestyle vehicles
17 Jun 2009 | by Noelle McElhatton
through social networking sites Facebook and Twitter. Volkswagen is partnering with television ...
DM Media Digest: Susan Boyle's potential brand partners; behavioural targeting gets second chance; and other stories
03 Jun 2009 | by Nikki Sandison
. Computerworld.com, 1 June 2009 US bargain hunters drive home shopping boom Direct marketers on television are ...
Home shopping task to test remaining Apprentice candidates
22 May 2009 | by Noelle McElhatton
just one hour of live television. The task set by Sir Alan Sugar is not about performing as a TV ...
