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CAMPAIGNS: ALA uses PSAs to add familiar face to online program

reach a variety of audiences, featured Merrin Dungey of the ABC television show Alias, the musician Bird ...

MEDIA ROUNDUP: Pharma coverage responds to treatment changes

the Good Morning America 's Healthy Woman segment," says Glick. "The thing about television is it ...

Ad Council and UN turn to PR in campaign to boost AIDS awareness

to change behavior, which can take a long time." The television and radio spots, created by ad ...

MEDIA ROUNDUP: Mental health: Media's grasp of mental health is slow to develop

, "Generally, the news media has improved reporting on mental illness. And even movies and television have ...

CAMPAIGNS: Targeted PR gives media InsideTrac - Media Relations

Edition, CBS' The Early Show, and several local television stations. Heightened brand awareness ...

TV Treatment

perception of managed-care groups and the way in which they are portrayed on television. Last month, the ...

Orthopaedist group launches initiative promoting patient safety

The campaign started with a series of television, radio, and print PSAs done by August, Lang We're ...

THESE VNRS HAVEN'T HURT A BIT: Healthcare leads VNR resuscitation after 9 11-induced slumber

all age groups and demographics, says Dan Johnson, president of DWJ Television. Only certain groups ...

INTERNATIONAL NEWS: Survivor gives EGF huge publicity boost

SANTA MONICA, CA: A partnership forged with top-rated CBS television program Survivor has ...

INTERNATIONAL NEWS: Preterm labor test PR now aiming at moms, not MDs

its eyes set on breaking into the day-time television market with programs that have high female ...

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