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Safety first concern in off-road coverage

Motor Corp., which makes ATVs and dirt bikes. Television historically has been negative since that CBS ...

Day builds media momentum for Mercedes-Benz

established GD Consulting, working with such clients as BBC Television and Radio, and Mercedes-Benz in the UK ...

Day builds media momentum for Mercedes-Benz

established GD Consulting, working with such clients as BBC Television and Radio, and Mercedes-Benz in the UK ...

LFI stresses economic impact of car purchases

Doyle, executive director of LFI, said the campaign aims for a rational appeal. Television and print ads ...

Road show

expensive television campaigns for buzz building, quirky print and outdoor advertising, and one-to-one ...

Cooper Tires to embark on youth-oriented tour

XBox gaming systems, interactive racing simulators, and flat-panel television displays. The tour will ...

Broadcast PR firms embracing media changes

. "We're taking a product that used to just go to a television audience and turn into a product that goes ...

Focusing on problems won't move Ford forward

Dearborn, MI, bar, having just learned they are out of work. Bill Ford hit back on television last week ...

API highlights oil industry challenges despite record profits

NBC Nightly News this past Thursday, November 10. "The television and radio ads have similar themes ...

Corporate PR pros discuss strategy at BlogOn conference

quickly," Wilson said. Gil Schwartz, EVP of communications for CBS Television discussed the status of ...

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