Rethinking the Super Bowl spot
03 Feb 2005
winners would in itself be an event. These contests can be promoted via newspapers and television. Media ...
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Jobs | Agency Showcase | Ad creativeFrancis wakes West up to coffee farmers' plight
27 Nov 2006 | by Randi Schmelzer
, cofounder 1999-2003 Channel 4 Television, London, freelance director ...
CAMPAIGNS: Cold Stone allows media to get true sense of its flavor
01 Dec 2003 | by Melanie Shortman
of media drops. We pitched local television to have us come and bring product. Part of the strategy ...
CAMPAIGNS: PR push helps sell Asian-Americans on golden kiwifruit
10 Nov 2003 | by Melanie Shortman
adapting the Chinese print and television advertising and using communications techniques that would ...
Life beyond the clip book
06 Oct 2003 | by Matthew Creamer
market-share supremacy, after all, is fought in supermarket displays and television advertising, not in the ...
CAMPAIGNS: Soy milk heads to Hollywood to help shed yucky image
24 Feb 2003 | by MELANIE SHORTMAN
, the thrust of the campaign was to place images of Silk in homes, whether through television or media ...
CORPORATE CASE STUDY: CMPB milks PR for all its worth in promoting dairy industry
18 Nov 2002 | by ANITA CHABRIA
market, but aired on network television. That spot featured La Llorona, a mythic Mexican woman who ...
CAMPAIGNS: Corporate Branding - Souper honor for Olympic parents
11 Mar 2002 | by SARA CALABRO
silver-medal-winning parents Jeff and Ruth FitzRandolph on CNN during the Olympics, 29 different television stations ...
MEDIA: LIQUOR BRANDS AND LIFESTYLE - Media Roundup. Magazines mix lifestyle with higher alcohol content
10 Dec 2001 | by By
have been some strides in getting television outlets to cover spirits, most PR people say that ...
EPA launches initiative to encourage making homes smoke-free
22 Oct 2001 | by ALLEN HOUSTON
's health in a new environmental outreach initiative that will use PR in tandem with a television and ...
