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Positive thinking

22 Oct 2007 | by Tonya Garcia

companies because there are these companies that can t afford a national television buy, but if they can do ...

Wal-Mart seeks to improve its image in NY

25 Jul 2005 | by John N. Frank

those ads to the ethnic press, radio, and television. At the same time, "we are reaching out to local ...

Inside the Mix

13 Jun 2005 | by Eleanor Trickett

times have we seen a product on television - I'm specifically thinking about cleaning products here ...

Diary of a local morning-show pitch

14 Mar 2005

as driving messaging for our client's products. Local television is an integral part of our PR ...

Rethinking the Super Bowl spot

03 Feb 2005

winners would in itself be an event. These contests can be promoted via newspapers and television. Media ...

PRWeek.com: CSR in 2005

20 Jan 2005 | by Keith O'Brien

Center for Missing or Exploited Children, started by television personality John Walsh; and the ...

Consumer Awareness: Local owners buoy McD's educational support programs

26 Apr 2004 | by Jen Adams

third-party endorsers, such as ABC Television and the US Department of Education, to bring news of the ...

CAMPAIGNS: Cold Stone allows media to get true sense of its flavor

01 Dec 2003 | by Melanie Shortman

of media drops. We pitched local television to have us come and bring product. Part of the strategy ...

CAMPAIGNS: Burdines teaches the Florida media a lesson in giving

13 Jan 2003 | by MELANIE SHORTMAN

award presentations with Florida Public Television and The Miami Herald. Tactics The team at ...

Abercrombie under fire for shirts stereotyping Asians

29 Apr 2002 | by PAUL CORDASCO

on local Bay Area television news. The story spread to other California media outlets including the ...

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