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Aurasma head Martina King departs amid HP turmoil

. Tesco is running virtual window shopping in three of its central London stores to sell F F clothes ...

Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its.... Viewers can then tap to purchase the item on display. Emily Shamma, Tesco clothing online director ...

Tesco gives ready meals multimillion-pound revamp

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising...Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ...

Pitch update

Tesco has picked the lucky contenders that will pitch for its £110 million ad account. JWT, TBWA...The 50 million pitch for Tesco's rival The Co-operative took place this week, with CHI Partners ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

' mobile payments; ASOS' social marketplace; Tesco's mobile innovation in Korea. That's before we get to ...

Tesco-owned Blinkbox appoints Karmarama to ad account

Tesco has appointed Karmarama to the advertising account for its video-on-demand service Blinkbox....such as Netflix and the Amazon-owned LoveFilm. Tesco bought an 80 per cent stake in Blinkbox in April ...

Sainsbury's rapped by ad watchdog after Asda complaint

Tesco. The ads were created by Abbot Mead Vickers BBDO. The ASA rejected four of five points raised ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....climbed from 35th to 19th after a 74% increase to $33.2bn. Tesco fell from 31st to 36th place after its ...

Futura Foods calls in Brazil PR to promote Greek cheeses

, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and ...

Think BR: The future of loyalty goes beyond points and prizes

Everyone in marketing has looked at what Tesco has done with Clubcard with wonder, awe and a bit ...

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