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Think BR: Using independent brand advocates

20 Apr 2012 | by Giles Ivey

- so in a sense you need to make hay while the sun shines. For this reason, it s no wonder that ...

M&S summer campaign to play on Olympics and Jubilee

03 Apr 2012 | by Matthew Chapman

Beatles Here Comes the Sun . The campaign will be spearheaded by TV activity, created by RKCR/Y R ...

Supermarkets stop the presses: are the big chains turning their back on newspapers?

01 Mar 2012 | by John Reynolds

The launch of The Sun on Sunday at the weekend coincided with exclusive research that shows a...The arrival of The Sun on Sunday over the weekend was good news not only for News International ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

21 Feb 2012 | by John Reynolds

commit spend to The Sun on Sunday....Saturday edition of The Sun, will launch this Sunday with a probable 2.5m print-run, ahead of a major ...

News International marketer Dawe to leave newsprint for HarperCollins

16 Jan 2012 | by Arif Durrani

From March, Dawe, who currently has responsibility for marketing The Sun, The Times and The Sunday ...

Paddy Power rapped by ASA over Luis Suarez ad

04 Jan 2012 | by Sarah Shearman

. The ad, which appeared in The Sun on 15 October, received one complaint on the grounds it was socially ...

Paddy Power hires Bacardi marketer

31 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

contributor to its improved results. Kennedy told The Sun: "We have fallen in love with Imogen. The ...

Editor's Comment: Timing is right for upbeat BA

23 Aug 2011 | by Noelle McElhatton

Bogle Hegarty's work is much anticipated. So much so, that even The Sun saw fit to reveal, earlier this ...

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

10 Aug 2011 | by Staff

advertising funds?' Speaking for myself, that would be an end to casual sexism (for example, The Sun's Page 3 ...

Traffic to online retailers falls in June

08 Aug 2011 | by Daniel Farey-Jones

Times, The Sun, The Scottish Sun and The News of the World ( which was closed on 7 July and published ...

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