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Campaign: Corporate PR - Microsoft fights negative perceptions

28 May 2004 | by Lynne Roberts

areas of trust, ethics and honesty. The campaign used Microsoft's first place in The Sunday Times's Best ...

ANALYSIS: Microsoft reveals PR strategy for XP. As software giant Microsoft gears up for its biggest product launch in years, marketing director Oliver Roll outlines the company's PR strategy to Chris Scott

26 Oct 2001 | by CHRIS SCOTT

for treating employees well - last February, The Sunday Times ranked it as the second best employer ...

CAMPAIGNS: GTech loses High Court gamble - Media Relations

06 Mar 1998 | by LEXIE GODDARD

with the Sunday Times and Sunday Telegraph to run the day before the trial. For the next three ...

Coming back in from the cold: After years of playing the global outcasts South African businesses are having to learn how to walk again in the international business world - and are leaning heavily on PR in their efforts. Kate Nicholas reports

12 Dec 1997 | by KATE NICHOLAS

comes to the mass market, in addition to tabloids such as the Sunday Times and the Star, there are ...

CAMPAIGNS: CORPORATE POSITIONING; Screening that’s light years ahead

28 Jun 1996 | by SUE BEENSTOCK

press conference generated substantial stories in the Financial Times, the Times, the Sunday Times ...

MEDIA: Briefs

14 Jun 1996

loyalty packages including the Funday Times Club in the Sunday Times and the joint Radio ...

 

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