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BUYERS' GUIDE TO TRAVEL PRESS: TOP TEN ... SPENDERS IN TRAVEL SECTOR

Client Total spend (pounds) Press spend (pounds) 1 British Airways 13,059,543 7,192,586 2 Virgin Trains 10,745,838 3,931,567 3 Go 7,355,454 3,675,188 4...

BUYERS' GUIDE TO TRAVEL PRESS: CASE STUDY - The Sunday Times

Media owner: The Sunday Times Advertiser: The Travel Industry Association of America (TIA ... member's websites and to www.seeamerica.org, TIA's US travel portal. It was also important to reinforce the TIA brand to senior travel industry decision-makers. TGI research shows that Sunday ...

BUYERS' GUIDE TO TRAVEL PRESS: MEDIA TRACK - Both broadsheets and specialist mags can offer travel

Total travel adspend in 2000 stood at just over 200m, according to ACNielsen MMS. Of this, press took 60 per cent, with the top destinations for travel advertisers' money being the Daily Mail and Mail on Sunday. The broadsheets also carry travel supplements. NRS figures do not measure ...

BUYERS' GUIDE TO TRAVEL PRESS: SALES PROFILE - Alex O'Donnell Conde Nast Traveller. Raising CN

Alex O'Donnell, associate publisher of CN Traveller, is a keen traveller herself, and spent two years journeying through Australia, the Far East and the US. She describes working on Traveller ... of our 'truth in travel' policy," she explains. "No one on the magazine accepts any freebies, That way ...

Britannia orders bid war to publish ailing Skyscene magazine

to have already received submissions from other contract publishing agencies. Inflight and travel ...

20/20 Optical Store strikes first radio sponsorship deal

retailers will sponsor the 2002 London-only Traffic and Travel programme on Jazz FM 102. As part ... selected Traffic and Travel because it is a regular report that's broadcast at peak times of the day ...

Mansour leaves Quantum to head £4.3m Ludus task

included the travel company JMC, Domino's Pizza, and the moribund dotcoms Stepstone and Sportal ...

MDA nets sales contract for Jubilee magazine

, personal finance, travel and corporate advertisers," he said, "as well as for any company that has been ...

CLIENT: Appointment at BMI British Midland

Bmi british midland, Britain's second-biggest airline, has promoted general manager of marketing Simon Gregory to its top marketing post. Gregory replaces John Morgan as marketing director. Morgan, the architect of the airline's rebranding from British Midland, left the company to run business travel agency ...

Thomas Cook shifts publishing in-house

in the travel industry and was made before 11 September, according to Niall Davison, Privilege Club manager ... or customer title in the travel sector - up to 284,303 in the last ABCs. Redwood will publish ... already produces the Thomas Cook Rail Timetables and Thomas Cook Travel Guides, backed by investment ...

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