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SCMP to expand classified offerings

vertical offerings, including a series of directories and guides on topics such as travel and restaurants ...

Sprice.com inks partnership with Asiarooms.com to extend global reach

SINGAPORE - European travel search engine Sprice.com has inked a deal with Asiarooms.com to extend...The deal will expand Sprice.com s inventory of hotel information to over 120,000 locations around the world as it now counts over 170 partnerships with travel-related websites. "With Asiarooms.com coming ... visitors with rich and localised travel offers and information. With an extensive network of 60,000 hotel ...

Niseko Japan eyes affluent Asians

travel destination for people from Hong Kong. Our challenges are to consolidate the brand strategy ...

Honda seeks green edge with fuel efficiency drive

consumption for consumers driving in different countries in Asia and features a travel blog by Singaporean ...

InterContinental HK rolls out print work

Eat Travel Weekly and SCMP Post magazine. The three versions of the print ad will be used until ...

SilkAir overhauls image

specialises in short- to medium-haul travel. It highlights destinations such as Angkor Wat in Cambodia ... was looking to boost brand recall among regional travellers when it shifted its S$1.5 million (US$1.1 million ... as leisure travellers, in 1992. The carrier posted operating profits of S$40 million in the year to March ...

Ogilvy scoops Japanese resort brief

Ogilvy beat M C Saatchi, Bang and Lloyd Northover to the account for Annupuri Land, which is developing the resort and residence project in Hokkaido in Japan. The Hong Kong team will develop a campaign targeting affluent travellers, property owners and investors in Hong Kong and other Asia-Pacific markets ...

Profile... Thompson toasts brave new era for Guinness

for Asia. Good work travels, but we need to be careful not to force it on each market. China in particular ...

Live Issue... StrugglingTaiwan brands hope for the ‘Hong Kong effect’

, Initiative Taiwan managing director Steve Kuo wonders if travel advertising will necessarily see a major boost. Taiwanese travellers are quite familiar with China, so clients may not be so keen to advertise, he points out. Travel agents are likely to promote the flights online all year round. Taiwanese ...

Singapore Tourism refuses to blame advertising for fall in visitor numbers

In June this year, the island state recorded its first decline in visitor numbers since 2004. But STB has pointed to higher air travel costs, rising fuel prices and unfavourable exchange rates as the reasons for the slowdown. An STB spokeswoman told Media: "It is unfair to attribute any blame ...

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