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Hertz begins agency hunt

Mardiks, a firm specializing in PR for the travel and tourism industry, has worked with Hertz since 2005 ...

Air New Zealand hires CRT

Atlantic, or United Airlines. For that and other routes, outreach will focus on business travelers. For its flights to New Zealand, the airline is additionally targeting the interactive traveler who ... . Such travelers include the gay and lesbian market and affluent baby boomers. For the gay and lesbian audience ...

The spirit of generosity

fields, it partnered with NASA in 2004 for FMA Live!, a traveling science concert that teaches middle ...

Products and Tools this week

, but the networking tool has grown particularly useful as I have increased travel throughout Europe and Asia. Whether ...

Outlets up focus on gay, lesbian travelers

demographics. Nowhere is this more apparent than in the travel industry....and they travel a lot, since many don t have children, notes Jason Coletta, SAE with New York-based Laura ... and lesbian traveler. However, Jeff Guaracino, communications VP with the Greater Philadelphia Tourism ... for Marketing , says that even the general travel press has taken notice. I always tell people not to limit ...

Holiday campaign touts iVillage's green message

an iGoGreen tour, in which an iVillage green team would travel cross-country, helping moms go green along ...

IHG engages its club members

Communication with travel rewards club customers has historically been a pretty dull, static affair..... Anything travel-related could be a component of the story. PR team: Intercontinental Hotels Group ...

Travelocity touts carbon offsets

When employees of online travel site Travelocity expressed an interest in doing their part...Research from the Travel Industry Association suggested that 83% of US travelers wanted to support green travel companies and that both business and leisure travelers would spend 6.2% more ... carbon dioxide. Go Zero (half of the Travel for Good program, which also promotes volun-tourism ) had ...

Paws Up brings luxury outdoors

-2005. They turned to Laura Davidson Public Relations (LDPR) to raise awareness in key travel ... New York and LA have a lot of great travel reporters and outlets, but a lot of the early guests were ... than 40%, and it s adding more tents. Additional coverage has included Travel Leisure , CondŽ Nast ...

Festival's media outreach efforts draw sell-out crowd

and family reporters, and travel editors. Results We got an amazing amount of press - both in terms ...

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