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Select Registry cook-off builds dining reputation

such as [those on the] Food Network, and in travelers, with the whole foody experience, says Keith Kehlbeck ...

Alison Brod aids US launch of absinthe brand

Banned in the US in the 1910s, many here and abroad believed a chemical in absinthe called thujone caused hallucinations and madness. In the 1990s, the drink reappeared in Eastern Europe, prompting travelers to bring bottles home. Jared Gurfein, president of Viridian Spirits, said the company noticed ...

McDonald's enlists six moms for CGM campaign

s is supplying them with laptops and paying for their travel. McDonald s is working with Waukesha, WI ...

CA winegrowers launch first-ever consumer-focused campaign

are working with the state s local and regional travel and visitors bureaus to populate the microsite ...

Stoli Hotel to inspire buzz, reinforce brand message

house overnight travelers. Stoli worked with agencies including TTC PR, Legacy Marketing Partners ...

Diageo campaign aligns Johnnie Walker Blue with art

Angeles. In partnership with the New York Sun , Johnnie Walker is continuing to host "traveling art ...

Studios add spirit to Chivas Regal's ambassador search

idea of a dream job is really impactful. Everyone would love to travel the world, tell us their stories ... and $200,000 traveling the world to find the Chivas experience and chronicling the journey on Chivas' Web ...

RF aids Napa-focused wine promotion

In October, the team will travel on a cross-country mobile marketing tour with the theme of how to get to Napa Valley without ever leaving their hometown. The PR campaign includes nationwide events that will aim to "bring a slice of Napa Valley to urban areas," said Lisa Duszak Novak, VP, Ruder Finn ...

Heinz celebrates milestone with personalized ketchup labels

against air travel out of the UK," said Jack Horner, president of JHC, in an e-mail. "We had ...

Partnerships shape spa brand

Nast Traveler' s Hot List, which, Zelenko notes, spurred an influx of celebrity clientele. Not only ...

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