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The spirit of generosity

22 Oct 2007 | by Tonya Garcia

fields, it partnered with NASA in 2004 for FMA Live!, a traveling science concert that teaches middle ...

'Times' promotes online brand

08 Oct 2007 | by Hamilton Nolan

outlets, and important sites in key verticals, such as health and travel. A second phase of the campaign ...

My giant leap

27 Aug 2007 | by Tanya Lewis

Shandwick Title: Account coordinator, travel and lifestyle practice Location: New York Years in PR ...

Dial, Henkel unveil push to unite brands

07 Aug 2007 | by Tonya Garcia

. Ambassadors will travel on the Henkel Brand Like a Friend bus to the winning neighborhood-wherever it may ...

Research essential to campaign health

30 Jul 2007 | by Tonya Garcia

campaign that includes media outreach, PSAs, advertising, and a traveling photo exhibit, The Faces ...

Health-club based initiatives are working out for marketers

19 Jul 2007 | by Irene Chang

categories, such as health and wellness, tech, entertainment, and travel, gym-goers are valuable consumers ...

Preparing for a new world of marketing

11 Jun 2007 | by Michael Bush

As Delta Air Lines was preparing to exit bankruptcy, its marketing and communications departments wanted a way to break through the advertising clutter of the highly competitive travel industry ... , downloadable video travel shows intended to provide passengers with highlights of the travel experiences ...

Relationships that deliver results

14 May 2007 | by Randi Schmelzer with profiles by Tanya Lewis

to represent British Airways. We always like to have someone on the ground immediately without us traveling ...

Kimberly-Clark campaign focuses on family vacation

11 May 2007 | by Marc Longpre

based around a nationwide increase in travel among families....with consumers. As part of the campaign, the company has teamed up with Eileen Ogintz, a family-travel expert and author, who will share 40 helpful travel tips for family vacations on the company s Web sites. Along with Ogintz s travel tips, the brands Web sites, HuggiesBabyNetwork.com and Pull-Ups.com , will provide ...

Resurgence in Beantown

19 Mar 2007 | by Eleanor Trickett and Ted McKenna

sciences, certainly travel and tourism. So this is a very diverse market. THE LOCAL SCENE Trickett ...

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