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Panasonic's effort aims to mass market Toughbook

Traditionally, the company marketed Toughbook laptops toward rugged consumers like police officers and those in construction, but the effort intends to widen this group to include professionals and consumers who frequently take their laptops while traveling. Panasonic developed the Toughbook for a ...

Dell launches an online space for 'digital nomads'

for people like executive travelers and bloggers, he added. If it's appropriate, we'll touch ... of consumers, including telecommuters, business travelers, and stay-at-home parents. Dell worked with marketing ...

Oregon Coast rebrands as 'People's Coast'

travelers, both in the area and across the country, to consider the 363-mile coast their own. "When I tell you [about the Oregon Coast], it's not the same as when a traveler tells you," said Rebecah Morris ... been helping with the rebranding, including media outreach to national and local travel publications ...

Products and Tools this week

by the travel and tourism industry. The End User Mara Engel, co-founder, OrganicWorks Marketing What ...

Products and Tools this week

, but the networking tool has grown particularly useful as I have increased travel throughout Europe and Asia. Whether ...

Holiday campaign touts iVillage's green message

an iGoGreen tour, in which an iVillage green team would travel cross-country, helping moms go green along ...

'Times' promotes online brand

outlets, and important sites in key verticals, such as health and travel. A second phase of the campaign ...

BEP takes to the Web to launch new $5 bill

in money exchange, and travel and tourism industry pros. The BEP hosted live video of the debut at 9am EST ...

IHG engages its club members

Communication with travel rewards club customers has historically been a pretty dull, static affair..... Anything travel-related could be a component of the story. PR team: Intercontinental Hotels Group ...

Green practices can benefit firms' bottom line

. Travel clients, right up to a safari company in Kenya, have really embraced it, she says. We might feel ...

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