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Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...

Consumer insight: what marketers need to know about the New Type A woman

, films and travel to international news and events Collegial 80% of NTAs say that women should ...

Consumers use social commerce to validate purchases with peers

economy by enabling consumers to turn only to their network for travel recommendations. Brands have ...

The seven sins of content marketing

little heed to whether travellers are interested in the content. 'It is about being able to talk about ...

Sky marketer scoops top prize at Brand Event Awards

Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Brand of the Year 2011 shortlist

of the world's top airlines. Expedia The online travel brand has sought to give its marketing a human face with this year's 'People-shaped travel' campaign by Ogilvy Mather. It is part of the brand's strategy of aiming to give travellers a personalised experience, thereby becoming a trusted ...

Brand manager of the week: Michelle Anderson, Marketing manager, Shopzilla Europe

, shopping, walking and travelling. - What makes you angry? Lateness. I always get everywhere far too ...

Forget catwalks - This is how to get boys into fashion

be cool to create an experience that allows these guys to travel around the world to key cities ...

My-wardrobe.com's Rob Moss on keeping it personal while expanding globally

the clientele of his last employer, Lastminute.com. 'It's a totally different market; the travel sector ...

Why Levi's went global with its latest campaign

.' While she is based in San Francisco, Van Dyck's global role involves a substantial amount of travel. As she 'grew up travelling', this aspect of the role doesn't appear to bother her. She has certainly ... into wherever she is travelling to next. 'My job is part of our lives and they always know where I am,' she adds ...

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