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Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... husband has left you; they don't know what it is if you lose your income all of a sudden. I travel 70 ... . Hobbies: Running, climbing, travel and the arts, of which he says 'all best done with the family. It ...

Havana Club unveils pan-European 'Mojito Embassy' activity

, the bar will travel across Europe to markets including the UK, Portugal, Belgium and France. Centred ...

Helen Edwards: Grand incentive to alter pack mentality

You've just woken up and already there's a critical text from the boss, ending with that most patronising of words: 'disappointed'. Your sense of powerlessness isn't helped by the commute to work, and the humourless jobsworth who takes you to task about your lapsed travel card. By the time you've stopped ...

Starbucks marketer Ian Cranna on changes at the coffee chain

) PERSONAL FILE Lives West London. Family Wife and two daughters. Hobbies Travelling. 'I love ...

Five Coke vehicles to travel Olympic torch relay route

The fleet will travel between 30-minutes and eight-hours ahead of the Olympic flame, handing out special edition commemorative Coke bottles and memorabilia. Accompanying MCs and music, including Coke's own Olympic anthem 'Anywhere in the World', will entertain spectators. One vehicle, travelling 30 ...

Bollywood makes way for the reality of modern India

bigger Mumbai travel guide on the Guardian website and appeared on its front page. In addition ...

Colin Jackson talks to Marketing about Cadbury's Olympic campaign

to the 2012 Olympics, including free travel and accommodation. The 'Are You The One?' game has already ...

Glenfiddich brings in Porter Novelli and Finn to boost brand

in the UK, France, US and Taiwan. Travel retail will also provide a PR focus. The agency's consumer ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

There are two places where you might encounter the Cadbury chocolate brand, aside from the normal confectionery shelves and biscuit aisles. The first will be familiar to rail users. You're languishing in the queue in a travel branch of WH Smith . When you finally reach the till a bored assistant asks whether ...

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