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McDonald's enlists six moms for CGM campaign

moms are not paid, but McDonald s is supplying them with laptops and paying for their travel. McDonald ...

CA winegrowers launch first-ever consumer-focused campaign

, CAWG and Weber are working with the state s local and regional travel and visitors bureaus to populate ...

Studios add spirit to Chivas Regal's ambassador search

idea of a dream job is really impactful. Everyone would love to travel the world, tell us their stories ...

RF aids Napa-focused wine promotion

In October, the team will travel on a cross-country mobile marketing tour with the theme of how to ...

Heinz celebrates milestone with personalized ketchup labels

terrorist plot against air travel out of the UK," said Jack Horner, president of JHC, in an e-mail. "We had ...

All eyes on Germany

travel Web sites (Bootsnall Travel Network) to mainstream publications (The New York Times) to blog ...

Partida broadens outreach

consumer titles. PR efforts include media outreach to spirits, food, travel, and luxury lifestyle books ...

Nutritional value fuels food coverage

the Food Network. The Travel Channel does food segments, especially for things like factory tours, and ...

Ritz-Carlton Club chooses MKC for first national effort

target hotel, lodging, travel, leisure, shelter, and lifestyle media. Other potential PR efforts, she ...

The youth market

for the commission, notes that the state is getting more attention from lifestyle, travel, and food ...

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