Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
stories. Time zones and travel schedules fight you. I often envy colleagues in politics, or media, or ...
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Search results for "Travel"
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Jobs | Agency Showcase | Ad creativeExpedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
Travel website Expedia has hired Fleishman-Hillard to handle its PR across the UK, Germany, Italy.... The move to hire a fresh agency comes as Expedia faces a crowded online travel market with sites such ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
concerned. Travel and finance brands are exploring RTB's potential too, primarily due to the intensely ...
Hotels.com brings in Diffusion to promote mobile services
27 Mar 2012 | by Sara Luker
Travel search site Hotels.com has hired Diffusion to highlight its mobile services to UK consumers....how mobile technology is changing the travel industry, positioning Hotels.com as a pioneer in this ...
Expedia seeks single agency to consolidate consumer PR
21 Mar 2012 | by Sara Luker
Global travel company Expedia is on the hunt for a single agency to manage its consumer PR in the...the company s European marketing platform People Shaped Travel , which Expedia uses to work with its ...
Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
. It launched the push last month, with a digital display component on Yahoo! Travel to attract ...
PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
This week, PRWeek looked at the importance of the travel advice website having to pull claims on ...
Zeebox rolls out click-to-buy function
09 Feb 2012 | by Maisie McCabe
website. The category of item the ad is promoting (such as song, product or travel service) will be ...
Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
TripAdvisor's PR consultancy claims travel website's verified measuring is 'best in breed'.
TripAdvisor under the spotlight after Advertising Standards Authority ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
Public trust in TripAdvisor, the world's most-used travel review site, has been hit by a regulator...agencies Bell Pottinger and Portland. Travel PR agency Brighter Group MD Steve Dunne said the practice ...
