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Twitter's Dorsey named Cannes Lions Media Person of 2012

less, known as "Tweets." On 21 March 2006, Dorsey posted the world's first Tweet: "Just setting up my ...

PPA Conference: Create exclusive content for social media, says Elle chief

introduced "the first-ever live Tweet from a cover shoot". Candy said: "We had a hashtag and was hopeful ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

O2's 'Priority Moments' promoted tweet campaign last year achieved an "unheard of" 'tweet...Twitter bases the tweet engagement metric on the number of times the promoted product is clicked ...

Things we like

masterminded an ad in a commercial break during Homeland on Channel 4, which encouraged viewers to Tweet ...

Facebook's Shields and Spotify's Ek among 'social media millionaires'

Birch Bebop, Tweet Deck 270 Vikrant Baraga SocialGo 230 Daniel Ek ...

Ridley Scott's Prometheus to air first synchronised ad on Zeebox

encourage viewers to Tweet responses to the trailer, and a bespoke spot will feature comments from Twitter ...

Twitter ads turn fans onto twisted thriller

's Twitter account promoting the book, @fiftyshadesUK . Promoted tweet and promoted account ads with a ...

Trend report: Outdoor targets the business traveller

, we looked at opportunities for people to interact with screens, to tweet messages to screens in ...

Media Lifeline: Boris Johnson

the fare deal express," @ken4london responds. Brian Paddick waits a day to Tweet the devastating ...

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Paddy Power's Promoted Tweet...We're big fans of Paddy Power's "chav tranquiliser" film so enjoyed the supporting Promoted Tweet ...

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