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LG Mobile launches One Direction competition on Twitter

29 May 2012 | by Matthew Chapman

Direction tickets can be found. The map will zoom in on the tickets as more fans tweet the ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

the Financial Times sidestepping the Apple store to put its app serverside, or Innocent's 'Tweet and ...

Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:

02 May 2012

Academy venues gives us the credibility to build campaigns with big artists. Before you send that tweet ...

Paddy Power cites 'human error' after heart attack tweet criticism

01 May 2012 | by Nicola Clark

The tweet (below) follows Bolton Wanderers' Fabrice Muamba suffering a cardiac arrest on the pitch ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

right to tweet and as a listening brand, we need to ask ourselves whether they have a point. Most ...

Kony 2012: The Marketing Lessons

21 Mar 2012 | by Nicola Clark

conscience through a tweet while doing nothing about the issue, it is worth recognising the phenomenal impact ...

Shift: Marketing to the cocooned consumer

14 Mar 2012 | by Nicola Clark

increasingly removed from the world in which we live. We don't talk to people around us; we tweet people ...

SXSW: Samsung to replicate Olympics social media activity across other platforms

12 Mar 2012 | by Sarah Shearman

. One audience member questioned Samsung's plans to encourage Olympic athletes to tweet and grow their ...

Interflora targets commuters ahead of Mother's Day

08 Mar 2012 | by Maisie McCabe

easy it is to order flowers through the mobile site. People are also encouraged to tweet @MercuryMan ...

Ad watchdog clears Snickers' celeb Twitter campaign

07 Mar 2012 | by John Reynolds

communications; and whether the hashtag "#spon" in the final "reveal" tweet made it clear enough that that tweet ...

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