ANALYSIS: Corporate Case Study - Coca-Cola swallows its pride and sets out new PR goals
06 May 2002 | by KIMBERLY KRAUTTER
that Coke is losing market share to Pepsi. He says that in every corridor except the United States ...
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Jobs | Agency Showcase | Ad creativeORGANIZATION CASE STUDY: DISCUS pours on the PR to protect and promote liquor
03 Nov 2003 | by Douglas Quenqua
Council of the United States, the Washington, DC-based trade association for the liquor industry. Not beer ...
Dan Klores to handle Chivas' 200th birthday celebration
19 Mar 2001 | by JULIA HOOD
United States surrounding the 200th anniversary of Chivas Brothers. The company, which is owned ...
CAMPAIGNS: Public Affairs - No smoking event gets global press
08 Jan 2001 | by JOHN FRANK
The antismoking movement has been big news in the United States for years. But attracting ...
MARKET FOCUS AGRICULTURE: PR serves up organic food - Organic food, once a hippie domain, is now a dollars 6-billion industry, and the food giants have noticed. As John Frank discovers, PR plays a big role in that growth
24 Apr 2000
communes, think again. Organic foods have become a dollars 6-billion market in the United States, with...communes, think again. Organic foods have become a dollars 6-billion market in the United States, with ...
MEDIA WATCH: Promise of tobacco regulation goes up in smoke
03 Apr 2000 | by TONY SEIDEMAN
significant threat to public health in the United States, said Justice Sandra Day O Connor (Washington Post ...
Billington’s snags Fogarty for sugar launch
19 Jul 1999 | by SHERRI DEATHERAGE GREEN
HOUSTON: Billington s has chosen Fogarty Kline s brown sugars in the United States....HOUSTON: Billington s has chosen Fogarty Kline s brown sugars in the United States ...
