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Sprite reaches out to teens with social network

Sprite Yard is set to launch in the United States on June 25. Users can set up profiles and access ...

All eyes on Germany

While the 2006 World Cup has already become a disappointment to fans in the United States – with

What goes online

the globe roars for the World Cup (as it approaches every four years), while the United States, sated ...

ORGANIZATION CASE STUDY: DISCUS pours on the PR to protect and promote liquor

Council of the United States, the Washington, DC-based trade association for the liquor industry. Not beer ...

ANALYSIS: Corporate Case Study - Coca-Cola swallows its pride and sets out new PR goals

that Coke is losing market share to Pepsi. He says that in every corridor except the United States ...

Dan Klores to handle Chivas' 200th birthday celebration

United States surrounding the 200th anniversary of Chivas Brothers. The company, which is owned ...

CAMPAIGNS: Public Affairs - No smoking event gets global press

The antismoking movement has been big news in the United States for years. But attracting ...

MARKET FOCUS AGRICULTURE: PR serves up organic food - Organic food, once a hippie domain, is now a dollars 6-billion industry, and the food giants have noticed. As John Frank discovers, PR plays a big role in that growth

communes, think again. Organic foods have become a dollars 6-billion market in the United States, with...communes, think again. Organic foods have become a dollars 6-billion market in the United States, with ...

MEDIA WATCH: Promise of tobacco regulation goes up in smoke

significant threat to public health in the United States, said Justice Sandra Day O Connor (Washington Post ...

Billington’s snags Fogarty for sugar launch

HOUSTON: Billington s has chosen Fogarty Kline s brown sugars in the United States....HOUSTON: Billington s has chosen Fogarty Kline s brown sugars in the United States ...

 

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