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MAIN FEATURE: War of the aisles - Supermarkets face more complex and numerous PR issues than ever before in their battle for supremacy

Verdict Research believes that the flat-footed reaction to this tag when it first became popular meant ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

, retail industry consultant Richard Hyman of Verdict Research believes that, just as with any other ...

 

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