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Jobs | Agency Showcase | Ad creativeLONDON - Computer games have successfully broadened their appeal and are in a good position to weather the recession.
The release of Grand Theft Auto (GTA) IV two weeks ago pushed video games another step closer to...As the public looks at video games differently, the PR behind such games is evolving. The critics ...
As the major video game publishers get ready for their busiest period of the year, Ian Hall looks at some of the new tactics they are adopting to gain coverage in what has become a viciously competitive market
Cheap hardware and a broad range of software have helped video games go mainstream. Jane Bainbridge...with next-generation devices set to combine gaming with MP3, DVD and web technology, the video games ...
Global video games publisher Activision has completed a shake-up of its comms team with the
used by the UK video games publisher Electronic Arts (EA) to produce officially-endorsed football ...
engaged." PITCHING... Video Games The industry is scaling back its annual E3 trade show starting ...
Campaign: Replay: The History of Video Games...was asked to help launch Replay: The History of Video Games to the target audience of video game fans ...
, companies are braving new-media waters to engage employees, as well, with blogs, podcasts... and video games....more integrated into the PR mix, he says, companies will rely more on video games to deliver ...
LONDON - Apple has come a step closer to entering the $28.5bn (£14bn) video games market, in a move...among other things hand-held units for playing electronic games; hand-held units for playing video ...
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