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Gaming goes for the burn

Video games have taken heat for producing a generation of couch potatoes. But a new wave is getting...veered off the path in how those outlets usually write about video games. With all the bad [gaming] PR ...

NPS sets its sights on reaching US youth

with video games and other electronic media than hiking or other outdoor activities. "Our recent ...

Teen girls require tech-savvy approach

. "They are blogging, they are shopping online, they have MySpace accounts, and they are playing video ...

Web 2.0's 'Second' act

burgeoning environment of machinima, roughly defined as filming actions in video games and turning them into ...

Police group gains voice in effort

than 300% over the same period last year. "Any time a reporter will search for violent video games ...

Tweens' relevance continues to grow

target is the 12-year-old boy, so we can't cover PG-13 movies or video games that are not rated E for ...

Lego taps 360 for branding initiative targeting parents

parents, said McNally. But the toy industry is not what it once was. Video games, the internet, DVDs ...

MTV2 relaunches with viral campaign, sustains with media outreach

two-headed dog logo, and two video games. According to Bailey, the site went live on January 12. In less ...

Product PR: WrestleMania tie-in helps punch up WWE toy-line drive

campaign to unveil a new line of toys, as well as WWE video games that it publishes and markets in a joint ...

 

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