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Doritos set to launch Guitar Hero competition

LONDON - Doritos is planning to offer consumers the chance to win Guitar Hero video games as part

Paramount runs range of Transformers promotions

flagged up on promotional packs. Runners-up prizes include Xbox 360 consoles, DVDs, Transformers video ...

Pizza Hut launches 'Terminator Pizza' in Terminator Salvation promo

Sony PS3s, Terminator video games and a chance to win a year's supply of Pizza Hut pizza. The ...

Pizza Hut launches 'Terminator Pizza' in Terminator Salvation promo

Sony PS3s, Terminator video games and a chance to win a year's supply of Pizza Hut pizza. The ...

Licensing: Playing into consumers' hands

Video games offer brands the chance to interact with their consumers in a way no other sector can.

In-store Marketing: Retailers forecast a bright tomorrow for online sales

study shows that half of all internet users have bought CDs, DVDs or video games online. The increasing ...

Licensing: No slot for RoadShow in UK licensing diary

been cut back from four days to three despite the addition of video games to film, TV and music ...

Licensing: Will superhero alliances continue to pay dividends?

video games . In Japan, this is a regular occurrence, and many manga stories have been translated into ...

Vouchers & Giftcards Manual 2006: Consumer campaigns - Consumer comeback for vouchers?

with video games retailer Game to offer runner-up prizes of £30 Game vouchers during each week of the ...

Profile: Eurostar Quest - Greg Nugent, head of marketing, Eurostar

, more than 1,700 prizes ranging from Sony PSPs, camera phones, video games and Eurostar tickets are also ...

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