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Mildenhall hails power of storytelling

Starlight Runner and was looking at the potential for development of themed comics, books, novels and video ...

Integration critical in China: survey

Shanghai youths experiment more readily with new technology, and widely enjoy online gaming. Video games ...

Brands switch on with style

interact with video games, is an exercise in experience design, an area of increasing interest to companies ...

Japan's new brand invasion

, Playstation and Xbox home video games draw heavily on Japanese anime and manga for inspiration. Nintendo ...

Publishers rushing to satiate Malaysia’s manga fans

Japanese influence, with cable TV and video games like PlayStation entering the market," he says ...

EA battles piracy with online gaming forum

Electronic Arts (EA), the video games publisher behind titles such as The Sims, the world’s best

Opinion: Consumers, not ads, now bankrolling US media

a little disquiet. It's all about the growth of cable and satellite TV, video games, DVDs and the ...

Diary: Stories we could tell ... Brand new world drops sex for brands

Nothing new here - companies have been displaying their wares in video games for years. But this ...

Nic urges kids to play in TV tune-off promo

. "With the increase of passive recreation in kids' lives (computers, video games) we want to celebrate ...

Nic urges kids to play in TV tune-off promo

increase of passive recreation in kids' lives (computers, video games) we want to celebrate play and the ...

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