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'Halo 3' push focuses on traditional media outlets

journalists [editors and editorial boards] we speak with think of video games as something only kids are doing ...

Video games show promise as training, recruiting tools

, companies are braving new-media waters to engage employees, as well, with blogs, podcasts... and video games....more integrated into the PR mix, he says, companies will rely more on video games to deliver ...

Influencers instrumental in 'Guitar Hero II' launch

The original Guitar Hero was one of PlayStation 2's most popular video games, transcending ages...non-shooter video games. GHII also has been a documented hit with influential guitarists, including Gene ...

Gaming goes for the burn

Video games have taken heat for producing a generation of couch potatoes. But a new wave is getting...veered off the path in how those outlets usually write about video games. With all the bad [gaming] PR ...

Consumers co-star in Brand Universe

everything from video games to celebrities. Yahoo describes the venture as a win-win for everyone: the ...

Video games gain universal media play

engaged." PITCHING... Video Games The industry is scaling back its annual E3 trade show starting ...

Acquisition reinforces growing importance of corporate video

"feature report"), but you make video games, why not make your own channel online? If your CEO is not Mark ...

Interview: Jonathan Steuer

machima film [a movie created using video games] with 27 other people online. We've identified a ...

Sony's latest PSP ads play a risky game

video-game player beloved by slackers everywhere: Teenagers like video games. Teenagers think that stupid

HopeLab's social impact goes interactive

about the potential negative impact of video games on adolescents' health, from glassy-eyed apathy to ...

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